Next Generation Service and User Experience in mobile Multimedia - Perspectives on Broadcast, Multicast, and Unicast.

Firmly entrenched at the center of consumers' lifestyles, the mobile device has become a central content consumption platform, providing access to an array of content tailored to consumer interests. Coupled with Web 2.0 applications and the sense of community fostered by social networking principles, consumers increasingly expect immediate, personalized and interactive programming and features. In this talk, Omar Javaid, vice president of business development for Qualcomm MediaFLO Technologies, will share perspectives on exciting new trends in mobile content, including the rise of personal channels that deliver diverse content from various sources - streamed, downloaded or side-loaded VOD and broadcast services - into a single content discovery experience.