Asia's Best of Breed - Learning from the World's Largest and Most Advanced Mobile Markets

Asia today represents over 40% of the world's mobile subscribers, China alone registering over 650 million of them. Japan and Korea have been innovation hotbeds and with over 80% penetration of 3G, new usages and success stories give ideas on where the market in other places might be heading for. Benjamin Joffe runs +8*, a consultancy focused on bringing the best practices from Asian markets to clients worldwide and will share some of the findings from over 9 years of work and research in East Asia, ranging from mobile advertising, mobile TV, mobile SNS, mobile commerce, mobile books and more!