Cutting the Cord on Big Bell Dogma
Russ McGuire, VP of Strategy, Sprint
Date: Tuesday, March 3
Time: 9:45 - 10:00 AM
Location: Salon E
For over a century, the rules of competition in the U.S. telecom industry have been dictated by Ma Bell and her progeny. And those rules are what I refer to as Big Bell Dogma:
- Protect the status quo at all costs
- Enforce rigid constraints on how the network is used
- Centralize all control
We live with Big Bell Dogma
because we have no choice - or do we?
I believe that the unique characteristics of mobility are accelerating the overthrow of Big Bell Dogma:
- Mobility breaks the network monopoly
- Mobility opens the network for innovation
- Mobility frays the network edge
Join me as we explore the implications of these challenges to Big Bell Dogma on the entire mobile ecosystem.
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